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What is Social Media Marketing?

Social media can be a powerful marketing tool for companies to reach current and potential customers. Every business is unique and therefore requires different social media outlets in order to reach this target audience. The content you put up on these social platforms directly reflects your business and if used properly should be used to reach your target audience. To carry out effective SMM you must engage in activities such as updating your pages, videos, and other similar content that drives audience engagement, as well as paid social media paid advertising. Some of the major social media networks that are utilized today you may or may not be familiar with such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, etc.

Why you need Social Media Marketing for your Business

No matter how big, small, new, or old, social media marketing (SMM) is amongst the most effective tools of integrated marketing that can help your business. Using simple strategies and techniques can help increase engagement with your customers and boost your sales. To help you understand why social media marketing is crucial, we have listed below a handful of reasons.


Reach the majority of your target audience

No matter what type of service or product your business offers, the majority of your customer base is reachable via social media marketing (SMM). Almost every individual around the globe has some form of internet accessibility. A recent study conducted at the Pew Research Center found that 68% of American adults are Facebook users. In the 18 to 24-year-old demographic, 78% use Instagram and 45% are on Twitter. And even among Americans that are 65 or older, 37% are social media users.

Social Media can boost traffic for your website

Sharing appealing content onto your social media pages can be a very effective way of directing customers and potential customers to your website, where they may be compelled to look through your product catalog and make a purchase. Paid advertising through social media channels (Instagram, Facebook, Yelp) can be an effective way to get people to your site for pennies on the dollar.

Social Media can help in lead generation

Through social media marketing analytics, your business can easily and with low-commitment determine if your marketing efforts are generating interest from your customers. Lead generation is perhaps one of the most important benefits of social media for small businesses, and for this very reason, many social networks have begun offering advertising formats specifically designed to collect leads. An example of this method is Facebook lead ads which is a form of pay per click advertising (PPC).


One of our specialty services includes strategic setup and management of your social media presence. Our team of social media strategists has years of hands-on experience in several different fields and are seasoned professionals when it comes to state-of-the-art social media marketing (SMM) techniques.  We recognize how important SMM can be for small businesses that are looking to find footing amongst competitors in the industry. We have designed services for you that take care of all the tiresome work that goes into establishing and maintaining a social media presence so that you can keep your peace of mind.

ARC Social Media

Social Media Page Creation

If you don’t want to deal with the tedious task of setting up your social media accounts, fret no more, ARC Digital Creative is here to give your business a professional and unique social media presence that encompasses the image of your brand. In addition to this, we take it upon ourselves to make your social media feeds as aesthetically appealing as possible so that visitors on your page will be compelled to stay.

ARC Social Media Management

Social Media Management

We do our due diligence in planning, implementing and monitoring your business’s social media platforms. Whether your goals are to increase brand awareness, increase traffic & engagement, or increase sales we can help you achieve that. We recommend our clients stick with us for at least 3-6 months. The social media networks we work with include Instagram, Facebook, Google, Yelp, Trip Advisor, Eventbrite, and more.


Facebook and Instagram PPC

When you as an advertiser pays a certain amount every time a visitor clicks on your advertisement, that is called PPC or Pay Per Click. We specialize in designing and implementing ads for your social media that are sure to catch the attention of users. With PPC ads you can see almost instantaneous results from a social media campaign. We work with you and your business to target customers looking for your products and services.

ARC Social Media analytics

Social Media Analytics

Social media platforms collect user data based on the information and actions of users on their page. In order to better target ads and marketing efforts it is beneficial to utilize this data however possible. The data obtained from social media analytics give us valuable insight into the response of your target audience from your marketing efforts and can be a great tool for lead generation.

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